Thinking Out of the Box
NVC President Millie Kilayko wanted an out-of-the-box idea to celebrate National Nutrition Month (July). Luckily, a very kind lady approached us with an idea to boost sponsorship of children in our Mingo Meals Nutrition Program. She offered to match donations for enrollment made during the remainder of Nutrition Month. We gratefully accepted her offer. And because of her amazing generosity, we nicknamed her our Fairy Godmother.
So on July 23, we launched our Double-Up Challenge. For just P8,500, participants could enroll one child in our year-long Level 2 Mingo Meals Nutrition Program. This would give the child access to better nutrition through daily servings of Mingo. In addition to that, the child would get better access to health care through quarterly medical check-ups.
After just one day of the challenge we confirmed sponsorships for 8 children. As a result of the doubling up, we effectively sponsored 16 children at the end of the day.
Ending Nutrition Month on a High Note
Fortunately, the Double-Up challenge continued to be a great success by the end of July. In just 9 days, we happily ended the month with 62 sponsored children. And after our Fairy Godmother doubled up the number, our total reached 124 children. Meanwhile, our Fairy Godmother still had more in store! She decided to keep doubling up donations until we reached 105 donations on our end. As a result, we would sponser a total of 210 children with her promise to double up our numbers.
Exceeding Our Target
So we aimed for 105 donations on our end but to our surprise, we exceeded that number! In fact, we more than doubled our target! Ultimately, donations on our end sponsored 215 children! And with the 105 enrollments covered by our Fairy Godmother, the grand total of sponsored children hit 320!
It Ain’t Over Till the Fairy Godmother Says So
We thought that the Double-Up Challenge had successfully ended but our Fairy Godmother had a surprise for us! To our delight, she offered to sponsor another 35 children which would bring her total to 140 children. And so we posted about Round 2 of the Double-Up Challenge on our social media pages. Round 2 began on August 7 and by August 11, we received funds to sponsor 35 more children in our Mingo Meals Nutrition Program. With that, we announced the end to our wonderful Double-Up Program. Through the doubling up, we were able to sponsor 280 children. However, that number does not yet include the 110 extra sponsorships we received at the end of Round 1. This brings the total number children sponsored through this challenge to 390! We would not have been able to do this without a lot of help from our friends! Thank you to all our amazing donors, most especially to our Fairy Godmother! donors, most especially to our Fairy Godmother!
